“please support us!”

i see this over and over: people’s ‘viral’ facebook campaigns never really take off because they are still caught in the mentality of one-to-many communication. it seems like all they know to do it “me, me, me!”-style attention whoring.

why don’t they simply try engagement and empowerment? if you do not like, comment on and share other people’s stuff, why should they do that to your content? if you engage actively, you’ll also show up in their news feed more often, and people will be more inclined to interact with you and spread your message. put yourself in the service of promoting a greater cause (answer the why!) instead of your organization. and don’t just keep yelling from where you are, but join the conversations other people are having elsewhere. amplify others, and they’ll be there to amplify you (mic check!).

how is this not common sense, at least among those thinking of themselves as ‘digital natives’ and ‘social innovators’, by now?

i’d really rather not post a nike viral video, but i have to admit that this is a pretty well done viral ad. the story is, the guy got money to shoot an ad, and blew it all on travelling the world with his friend.

it’s from the same guy who made the video about how easy it is to steal a bike in NYC. would be interesting to test that in berlin.

what a great idea to spread great ideas! bravo, TEDxBuenosAires!!

this might already be the viral music video of the year. almost 9 million views in 4 days, and heavily trafficked around my part of the net. seem like extremely likeable people as well, check out their facebook update:

To all the independent musicians out there. I hope this shows that you can make a name for your band with no help from record labels and management and next to no money. Stay true to your dreams and your passions, whether they be music related or not. Don’t wait for people to help you because they never will. The only time the music industry will want to help you is when you have done all the work yourself!

i like this guy for the fact that he presents quantitative data and not only anecdotes or ‘common sense’. for sure there’s an art to social media, but there is also a science. i fully agree with his main points for social media communication:

  • – quantity is always better than quality, to increase your reach
  • – avoid crowds: share on weekends
  • – to be shared, content needs to be interesting, not engaging
  • – stop talking about yourself!
  • – help your audience make their friends look cool
  • – good story structure: the villain is wronging the victim
  • – give your audience a box of crayons, not a rubber stamp

before calling it social media marketing, we had viral campaigns and called them guerrilla. perhaps one of my favorite expressions in marketing. oh, and writing this reminds me of a funny article on “social media experts”!