“please support us!”

i see this over and over: people’s ‘viral’ facebook campaigns never really take off because they are still caught in the mentality of one-to-many communication. it seems like all they know to do it “me, me, me!”-style attention whoring.

why don’t they simply try engagement and empowerment? if you do not like, comment on and share other people’s stuff, why should they do that to your content? if you engage actively, you’ll also show up in their news feed more often, and people will be more inclined to interact with you and spread your message. put yourself in the service of promoting a greater cause (answer the why!) instead of your organization. and don’t just keep yelling from where you are, but join the conversations other people are having elsewhere. amplify others, and they’ll be there to amplify you (mic check!).

how is this not common sense, at least among those thinking of themselves as ‘digital natives’ and ‘social innovators’, by now?

i like this guy for the fact that he presents quantitative data and not only anecdotes or ‘common sense’. for sure there’s an art to social media, but there is also a science. i fully agree with his main points for social media communication:

  • – quantity is always better than quality, to increase your reach
  • – avoid crowds: share on weekends
  • – to be shared, content needs to be interesting, not engaging
  • – stop talking about yourself!
  • – help your audience make their friends look cool
  • – good story structure: the villain is wronging the victim
  • – give your audience a box of crayons, not a rubber stamp

unthink, the new un-facebook just launched and crashed after 4 hours. their first video did make me curious, and so i’m waiting for them to get back up and running. actually, this is not even such a huge problem for them; they obviously have customers, it’s a ‘news’ story to tell, and since they’re the ‘underdog’, i doubt that people will hold a grudge against them.

i too am much more interested in what they have to offer. they’re certainly are idealistic enough to change some things, let’s see if they will be overflowing with neat tools and great notions. techcrunch’s explanation of their model:

On Unthink, user data isn’t sold to brands. Instead, users choose a brand to sponsor their page, by way of an ad dubbed “iEndorse.” The idea is that a user will select a brand they feel some affinity with, and will then become an advocate for that brand. Users who don’t want to select a brand have the option to pay for the service instead ($2/year).

if they let me choose from ANY brand so that i could pick an eco-social brand, i could probably live with this. i would indeed like to have more control over who gets to mine which parts of my data. as soon as they’re back up, i’ll have a look. send me a tweet or fb message if you want an invite.

[UPDATE: it’s back up, though super slow. find me here. gotta admit, i’m not a fan yet..]

yet another social network? wonder how they will unthink social media and keep their promises, and how they will build their base. after all, i guess it’s the network effect that keeps most people from leaving facebook.

i do find the video somewhat enticing and their promises will attract some people’s attention. especially after eric schmidt made it painstakingly clear that google plus will make money off of my data (surprise!).

good that google plus hasn’t really convinced me (yet?), my friends that aren’t either ‘super tech-savvy’ or ‘marketers/communicators’ just aren’t there (yet?). so i’m waiting on the unthink invite code to see for myself. chances are, however, that i’ll face the same problem: even if it’s the best party ever, i wouldn’t want to be the first one there.

sollte ich lieber abends posten? nutzeraktivität scheint um 23:00 am höchsten zu sein..

doonited went beta last night, and i had the chance to try it out a little. very nice design and usability, they did a really great job!

i’ve been anticipating this for a while, and the concept is pretty neat: people are encouraged to do small things, that are good in one way or another (social, ecologcial, personal) and earn points (drops). money will be generated through sponsors – and not through an investor (they’re bootstrapping!)

the first ‘dailygood’ is to learn to say hi in three new languages: merhaba! (turkish), an nyoung! (korean), saluton! (esperanto)

well done, oliver & team, hope we can turn this into a movement indeed!

nice social media case study from skittles!

tolle ressource des betterplace lab wie man öffentlichkeitsarbeit betreibt- sowohl mit social media als auch ganz klassische presse-arbeit. toller crash-kurs für alle die öffentlichkeitsarbeit machen müss(t)en/sollten, und noch wissen wollen, wie.

oben angezeigt: eine schöne slideshow mit soliden basics um eine handwerklich gute pressemitteilung zu schreiben!

been fiddling with google plus today. it will surely take some time until it’s set up the way i have my facebook set up, but so far i like the feel of it.

and google did learn something: the ‘buzz’ strategy of giving everybody access at once completely backfired. the “invite only”-system of ‘plus’ was much smarter as it created a sense of ‘i want to be part of it’ (even though it seems like i have unlimited invites). there’s a german saying that captures this and translates into: “what costs nothing is worth nothing”.

[EDIT: it seems like anybody can sign up now via]

[EDIT: it seems like google has exceeded its capacity for new invites..]

intense movie..