sustainable/strategic consumption (buying ecosocial products) alone will not save the world. of course, i do not want to buy products that contribute to exploitation of people, animals or nature in general. it’s just not enough to buy the ‘right’ products, as long as you’re still consuming so many of them. i think clive hamilton makes an excellent point on this.

patagonia interesting approach includes telling people to buy less. instead, ‘repair what you can. reuse what you no longer need. recycle what’s worn out.’ their motivation to tread lighter on nature seems nothing but genuine, which makes it a little easier for me to post their video. and for them, it actually pays off as well. can this model also work when everybody is doing this?