i’d really rather not post a nike viral video, but i have to admit that this is a pretty well done viral ad. the story is, the guy got money to shoot an ad, and blew it all on travelling the world with his friend.

it’s from the same guy who made the video about how easy it is to steal a bike in NYC. would be interesting to test that in berlin.

if we want to make the world a more sustainable place (or have any kind of meaningful impact for that matter), we need to be/make/leverage influencers. interesting short documentary on how multi-billion dollar industries use this to shape culture in their interests.