At the non-profit Carbon Disclosure Project, I developed new concepts to make environmental information a practical and meaningful decision-making factor for consumers. The key objective was to make environmental information as easily available as the price or product quality information.

The concept for the Green Fairy greener-shopping plugin focused on smoothly integrating with the online shopping experience: After installing the tool once in a user’s browser with 3 simple clicks, the customer automatically sees environmental information on the product in a simple traffic-light logic directly on the online shopping website, with a link to more detailed information.

To develop this, I joined a hackathon where we developed a working prototype for browsing amazon.com on a chrome browser, which ended up in the global #Hack4Good finale. Subsequently, a branded version of this prototype was rolled out commercially by the Berlin startup wegreen who joined our team after hearing my pitch.

In 2008, renewable energy was a widespread option for consumers. However, there was no environmentally-friendly consumer alternative to natural gas, Germany’s primary source for heating. With green consumers on the rise, I developed a solution to reduce climate impact that works in addition to heating smarter. This was economically viable due to a pioneering B2B2C strategy that avoided large transaction costs from individual orders.

I developed, marketed and sold Green Gas, a turn-key carbon neutral solution, to utilities all over Germany. With Green Gas, utilities give their customers an easy way to offset the climate impact of their unavoidable emissions. Today, it is still a staple offer of many utilities and natural gas providers.

Minimal Footprint Hedonists develop concepts that raise awareness about energy consumption and reduce the need for unsustainable electricity.

Inspired by initiatives such as Fahrraddisko or Pleasant Revolution, we wanted to build a bike-generator for soundsystems in Berlin, to avoid emissions from transporting systems from other cities. Through iterative prototyping with many upcycled parts, MFH developed a working product that can replace fossil-fuel generators at music events and adds a layer of interactivity that turns guests into active contributors.

During my studies at the University of Michigan, I created a new concert series combining three concert locations into one live music brand, New Beat Happening.

With a new booking, event, and marketing concept, I increased attendance by 4X in one year, with feature concerts bringing in national music bands. To ensure the program’s sustainability, I recruited and trained a team of volunteers to continue the project for future student generations.