unthink, the new un-facebook just launched and crashed after 4 hours. their first video did make me curious, and so i’m waiting for them to get back up and running. actually, this is not even such a huge problem for them; they obviously have customers, it’s a ‘news’ story to tell, and since they’re the ‘underdog’, i doubt that people will hold a grudge against them.

i too am much more interested in what they have to offer. they’re certainly are idealistic enough to change some things, let’s see if they will be overflowing with neat tools and great notions. techcrunch’s explanation of their model:

On Unthink, user data isn’t sold to brands. Instead, users choose a brand to sponsor their page, by way of an ad dubbed “iEndorse.” The idea is that a user will select a brand they feel some affinity with, and will then become an advocate for that brand. Users who don’t want to select a brand have the option to pay for the service instead ($2/year).

if they let me choose from ANY brand so that i could pick an eco-social brand, i could probably live with this. i would indeed like to have more control over who gets to mine which parts of my data. as soon as they’re back up, i’ll have a look. send me a tweet or fb message if you want an invite.

[UPDATE: it’s back up, though super slow. find me here. gotta admit, i’m not a fan yet..]

yet another social network? wonder how they will unthink social media and keep their promises, and how they will build their base. after all, i guess it’s the network effect that keeps most people from leaving facebook.

i do find the video somewhat enticing and their promises will attract some people’s attention. especially after eric schmidt made it painstakingly clear that google plus will make money off of my data (surprise!).

good that google plus hasn’t really convinced me (yet?), my friends that aren’t either ‘super tech-savvy’ or ‘marketers/communicators’ just aren’t there (yet?). so i’m waiting on the unthink invite code to see for myself. chances are, however, that i’ll face the same problem: even if it’s the best party ever, i wouldn’t want to be the first one there.

been fiddling with google plus today. it will surely take some time until it’s set up the way i have my facebook set up, but so far i like the feel of it.

and google did learn something: the ‘buzz’ strategy of giving everybody access at once completely backfired. the “invite only”-system of ‘plus’ was much smarter as it created a sense of ‘i want to be part of it’ (even though it seems like i have unlimited invites). there’s a german saying that captures this and translates into: “what costs nothing is worth nothing”.

[EDIT: it seems like anybody can sign up now via]

[EDIT: it seems like google has exceeded its capacity for new invites..]