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unthink, the new un-facebook just launched and crashed after 4 hours. their first video did make me curious, and so i’m waiting for them to get back up and running. actually, this is not even such a huge problem for them; they obviously have customers, it’s a ‘news’ story to tell, and since they’re the ‘underdog’, i doubt that people will hold a grudge against them.

i too am much more interested in what they have to offer. they’re certainly are idealistic enough to change some things, let’s see if they will be overflowing with neat tools and great notions. techcrunch’s explanation of their model:

On Unthink, user data isn’t sold to brands. Instead, users choose a brand to sponsor their page, by way of an ad dubbed “iEndorse.” The idea is that a user will select a brand they feel some affinity with, and will then become an advocate for that brand. Users who don’t want to select a brand have the option to pay for the service instead ($2/year).

if they let me choose from ANY brand so that i could pick an eco-social brand, i could probably live with this. i would indeed like to have more control over who gets to mine which parts of my data. as soon as they’re back up, i’ll have a look. send me a tweet or fb message if you want an invite.

[UPDATE: it’s back up, though super slow. find me here. gotta admit, i’m not a fan yet..]

nice world carbon footprint visualization on earth overshoot day.

[EDIT: earth overshoot day happened on september 27, 2011- about a month later than in 2010. unfortunately, this doesn’t mean, we’ve taken better care this year, but it has to do with the measurement uncertainty]