this might already be the viral music video of the year. almost 9 million views in 4 days, and heavily trafficked around my part of the net. seem like extremely likeable people as well, check out their facebook update:
To all the independent musicians out there. I hope this shows that you can make a name for your band with no help from record labels and management and next to no money. Stay true to your dreams and your passions, whether they be music related or not. Don’t wait for people to help you because they never will. The only time the music industry will want to help you is when you have done all the work yourself!