i like this guy for the fact that he presents quantitative data and not only anecdotes or ‘common sense’. for sure there’s an art to social media, but there is also a science. i fully agree with his main points for social media communication:

  • – quantity is always better than quality, to increase your reach
  • – avoid crowds: share on weekends
  • – to be shared, content needs to be interesting, not engaging
  • – stop talking about yourself!
  • – help your audience make their friends look cool
  • – good story structure: the villain is wronging the victim
  • – give your audience a box of crayons, not a rubber stamp
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